CLIENTS: JOHN KRESKY
John Kresky, Summit K12's CEO, and a long-time education advocate and entrepreneur, approached another graphic designer and me to brainstorm our own individual interpretations for redesigning the company's logo. He wanted a minimalistic aesthetic that didn't stray too far from the original concept but was open to fresh design ideas.
Drawing inspiration from the original concept and the Toblerone logo's hidden bear, I created a logo that merged these ideas. The mountain range's most prominent highlight conceals an abstract bird spreading its wings in flight, symbolizing the freedom and independence that knowledge brings, leading to enlightenment and educational growth.
The hidden figure's significance can also be traced back to the idiom "Spread your wings and fly!" It conveys the idea of becoming more self-sufficient and confident, exploring new opportunities, and venturing into uncharted territories. When students spread their wings, they use their abilities to do exciting things, much like a fledgling bird leaving the nest and soaring into the sky, ready to embrace the world and all it has to offer.