CLIENT: JAMES FLEISCHMAN
flash drive motors
The co-owner of Flash Drive Motors—a company located in Coupland, TX that converts classic cars into electric vehicles—James Fleischman, was referred to me when after he commissioned his company’s logo to another graphic designer on fiverr.com. He wasn’t satisfied with what the designer had created and didn’t receive the proper files. He approached me to create a new logo to represent their company’s growth better, increase brand recognition, and attract new clients while maintaining their current clientele.
We collaborated on creating a new logo based on the silhouette of a Ford GT40, a classic car. Rounded, clean lines and geometric shapes inspired by electricity influenced the overall design.
Enthused by the final product, they requested that I create a mascot for the company. Fortunately, I had a wealth of inspiration to draw from courtesy of my client. Inspired by the 1960s version of the Cobra Jet logo, I designed ‘Flash’: a bloodthirsty, lighting bolt determined to win any race at all costs. Feedback regarding their company’s new logo and mascot has been extremely positive.