James Fleischman, the co-owner of Flash Drive Motors in Coupland, TX, which specializes in converting classic cars to electric vehicles, was referred to me. He had previously hired a graphic designer on fiverr.com for the company's logo but was unsatisfied with the outcome and the lack of proper files. Seeking a new logo to better symbolize their company's growth, enhance brand recognition, and attract new clients while retaining existing ones, James approached me for assistance.

Together, we worked on a new logo inspired by the silhouette of a Ford GT40, integrating rounded, sleek lines and geometric shapes influenced by electricity. Delighted with the result, he also requested a mascot for the company. Drawing inspiration from the 1960s Cobra Jet logo, I created 'Flash': a fierce, bloodthirsty lightning bolt with a competitive spirit, symbolizing a determination to win races at any cost. The feedback on the new logo and mascot has been overwhelmingly positive, reflecting the company's enthusiasm for the fresh branding approach.

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website: flashdrivemotors.com