Shanti Johnson, the visionary founder and lead doula of Grateful Heart, a premier holistic birth doula service in Northern Texas and Southwestern Oklahoma, sought to elevate her brand’s presence and appeal. Recognizing the need for a distinctive logo and cohesive branding materials to reflect her business’s growth and resonate with both current and prospective clients, Shanti entrusted me with this critical task. Through a collaborative and creative process, we successfully crafted a new logo that embodies a boho aesthetic, featuring soft, minimalist lines and organic shapes inspired by nature and compassion. This design not only captures the essence of the personalized, hands-on support provided to expecting parents but also positions Grateful Heart as a leader in the industry.

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Impressed by the logo’s impact, Shanti commissioned a comprehensive suite of branding assets, including a website, t-shirt design, and business cards. The overwhelmingly positive response to these materials has significantly boosted Grateful Heart’s brand recognition and solidified its exciting new direction.

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website: www.gratefulheart.com