Stephanie Clevenger, a former dental hygienist and the owner of Opal Mobile Teeth Whitening, a service that provides top-notch teeth whitening directly to clients' homes, sought my expertise to craft a captivating new business logo. The goal was to boost visibility and attract a broader audience in Central Texas. My task was to visually represent her mission, ensuring that the design mirrored the impactful work she carries out in the Hill Country.

Through a collaborative approach, I created a minimalist, retro-inspired logo featuring a tooth replacing the "A" in Opal, highlighting the dental focus of the business. Drawing inspiration from traditional dental and medical colors, the color palette conveys professionalism, familiarity, and trustworthiness. Additionally, the circle clusters surrounding Opal resemble bubbles, symbolizing cleanliness. Continuing in the 1970s vein of the project, I also modified a slab font to emphasize her brand's retrofuturistic aesthetic further. To engage Stephanie's younger clients, I created a molar mascot named Mo (short for "Molar") for the company based in part on Fallout's mascot, Vault Boy.

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The fresh design contributed to a 25% increase in new clients from the tri-county region. Community response has been overwhelmingly positive, with existing and potential clients praising the logo and mascot for their appeal, leading to expanded outreach efforts.

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website: www.opalmobileteethwhitening.com